PHILOSOPHYCorporate Philosophy

Beyond the OKINAWA SOBA

Transcending the very concept of Okinawa soba — toward what lies beyond.

  • Belief

    Toward the heights of soba

  • Role

    Carrying Okinawa soba culture into the future

  • Stance

    To entertain and to delight

RULESOur Rules

Cuisine
We never stop researching and refining to make ever-more-delicious soba.
Service
We pursue delicious soba together with warm, comfortable hospitality.
Space
We create spaces that make delicious soba shine even brighter.

MINDSETSeven Mindsets

  1. 01Pleasant work begins with a pleasant greeting.
  2. 02A spirit of entertaining and delighting.
  3. 03Always ask: how do we become a soba shop loved for years to come?
  4. 04Raise the standard of what is taken for granted.
  5. 05Both speed and care.
  6. 06Keep pursuing forms of Okinawa soba never seen before.
  7. 07Turn time spent over food into entertainment.